Long-time motorcycle manufacturer returns as presenting sponsor for second year running
PICKERINGTON, Ohio — Royal Enfield, a motorcycle manufacturer with a history dating back more than 120 years, was recently announced as the Presenting Sponsor of 2022 AMA Vintage Motorcycle Days, which takes place July 22-24 at the Mid-Ohio Sports Car Course in Lexington, Ohio.
“Last year was Royal Enfield's first time at Vintage Motorcycle Days,” said Royal Enfield’s Marketing Lead for the Americas Region Bree Poland, “and we couldn't have been more pleased with the excitement from event-goers. There was no way we could miss out again! We look forward to being back at VMD with even more to offer and show everyone, and we will of course be bringing the All-New Classic 350 along for the ride.”
In 1901, Frenchman Jules Gotiet and Bob Walker-Smith made the first motorcycle for Royal Enfield, and just a few years later introduced its first V-twin-powered bike, which became a huge success. World War I led to the production of Royal Enfield’s first 2-stroke, and then pushed the company to create the legendary “Bullet," which it produced in multiple forms through the years.
In more recent history, Royal Enfield’s INT650 won the Indian Motorcycle of the Year award and also was voted the Best Retro Bike of the Year in the UK by Motor Cycle News. In 2021, Royal Enfield celebrated “120 years of pure motorcycling,” and the brand continues to stay true to its vintage roots with bikes like the All-New Classic 350, which honors the timeless design of the post-war G2 model that was first born in the 1950s.
“Royal Enfield’s substantial history, along with the truly authentic retro look and feel of their motorcycles, have combined in a powerful way over the last decade or two,” said AMA Editorial Director Mitch Boehm, “and that makes them an excellent partner for our 2022 AMA Vintage Motorcycle Days event. VMD attracts die-hard enthusiasts from across the country and the world, folks who love both old bikes and new ones. Royal Enfield recognizes that, which makes them a perfect fit as our presenting sponsor.”
2022 AMA Vintage Motorcycle Days, presented by Royal Enfield, will feature AMA Motorcycle Hall of Famer and 500cc World Champ Kevin Schwantz as Grand Marshal, who’ll be on hand to sign autographs, speak to enthusiasts from the AMA Soundstage, and participate in a Lap For History each day. A special highlight will be an exclusive showing of Schwantz’s 1985 Yoshimura-Suzuki AMA Superbike, which launched his legendary career.
The three-day event will also include all the vintage-oriented happenings classic-bike fans love, including Hall of Fame activities, road and off-road racing, and the biggest motorcycle swap meet in North America, complete with parts and bikes and memorabilia from the past 120 years of motorcycling. Add to that the scenic and expansive Mid-Ohio grounds, plenty of food and refreshments, camping and vintage motorcycles for as far as the eye can see, and it’s easy to see why AMA VMD is one of the biggest and best events in all of motorcycling.
To learn more about Royal Enfield, visit https://www.royalenfield.com.
For more information visit https.vintagemotorcycledays.
About the American Motorcyclist Association
Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. Besides offering members money-saving discounts on products and services, the AMA also publishes American Motorcyclist, a recently revitalized and monthly full-color magazine (and digital version of same) that covers current events and motorcycle history with brilliant photography and compelling writing. American Motorcyclist is also North America’s largest-circulation magazine. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit americanmotorcyclist.com.
